Prince Nagaya Featured in the AFR
We are delighted to share some exciting news:
Prince Nagaya, one of the special Japanese sake we proudly offer at YoiYoi, has been featured in the Australian Financial Review (AFR).
The article, titled
“An 8th-century drink makes a 21st-century comeback,”
highlights how a sake with roots in the 8th century is finding new life and appreciation in modern Australia.
It is an honour to see this unique piece of Japanese history introduced to a wider audience.
🍶 What is Prince Nagaya?
- A revival of an ancient pure rice sake, inspired by wooden tablets excavated from the residence of Prince Nagaya, a noble of the Nara period
- Gentle aroma with a clean, elegant depth
- Versatile pairing: beautiful with Japanese dishes, but also with cheese, seafood, and light Western cuisine
Prince Nagaya is a sake where historical romance meets contemporary craftsmanship, creating a quietly memorable drinking experience.
🌏 A Growing Appreciation for Japanese Sake in Australia
In the AFR feature, Prince Nagaya is introduced within the broader movement of how Japanese sake is being embraced across Australia.
It is described not only as a drink, but as a cultural bridge—a way for people to experience history, craftsmanship, and a new style of hospitality.
At YoiYoi, we are grateful to see the values we cherish—gentleness, cultural connection, and accessible storytelling—resonating with more people.